HYBE Donation Reflects Colombia’s Growing Cultural Connection to K-pop and South Korea
The South Korean company allocated 1 billion pesos to recovery efforts after the Aug. 10 earthquake. The gesture comes amid a growing K-pop presence in Colombia, with concerts by BTS and Stray Kids as the next milestones. The HYBE donation to Colombia amounts to 1 billion pesos, about U$300,000, and will support recovery in areas affected […]
HYBE, the South Korean entertainment company behind BTS, has donated 1 billion pesos (approximately U$300,000) to aid recovery efforts following a magnitude 7.4 earthquake that struck western Colombia on August 10. This generous gesture underscores the deepening cultural connection between Colombia and South Korea.
The donation, coordinated by HYBE America and Fundacion Abaco, a Colombian nonprofit specializing in disaster relief, aims to support both immediate needs and long-term reconstruction in affected communities. HYBE, which includes BTS, Seventeen, and Tomorrow X Together among other popular acts, has been increasingly active in Colombia, building on ties established through initiatives like the Medellin Music Lab.
Beyond the humanitarian aid, HYBE will also host BTS in Colombia for a series of concerts on October 2 and 3, 2026, at Bogota's El Campin stadium. This marks BTS's return to the stage after a three-year hiatus due to South Korea's mandatory military service. Meanwhile, Stray Kids, formed by JYP Entertainment, will debut in Colombia on September 9, 2026, in Bogota's Vive Claro Distrito Cultural as part of the STRAYCITY tour.
This K-pop expansion in Colombia, driven by BTS and Stray Kids, reflects a growing audience demand rather than a fleeting trend. The historical connection between Colombia and South Korea dates back to 1953, when Colombia was the only Latin American country to send combat troops to the Korean War. Diplomatic relations were formalized in 1962, laying the groundwork for a relationship that now extends beyond entertainment to include cultural exchange.
The arrival of BTS and Stray Kids in Colombia is part of a broader trend, symbolizing the enduring bond between the two nations, shaped by shared history and a vibrant present.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
