How much does it cost to fight Pauline Hanson? Labor has options

Labor is facing the challenge of combating Pauline Hanson's One Nation party, which threatens to undermine universal superannuation. The party has various fundraising options available to supporters, ranging from $5 to $42, to help stop Hanson and her coalition. Instead of solely attacking One Nation, Labor is attempting to unite Hanson and the Coalition in voters' minds as partners in a shared agenda.

A recent ad on Instagram highlighted the threat of One Nation and the Coalition working together to undermine superannuation, with a $10 donation being requested. Similarly, sponsored posts claimed that One Nation is rising, and the Liberals can only form government with Pauline Hanson's support. Labor's digital marketing strategy emphasizes Hanson's record on workers' rights, pay, and conditions, while warning that the Coalition lacks the numbers to govern without One Nation.

In a fundraising text message, Treasurer Jim Chalmers appealed for a $42 donation, challenging Bragg's plans to cut superannuation and stating that One Nation is not looking to end super. Hanson's response criticized Chalmers for being "full of shit," as One Nation was not aiming to abolish superannuation. Despite facing criticism, Hanson's party has raised over $4 million in just five days following Labor's $27 donation appeal, generating unprecedented media attention.

However, Hanson's poll ratings have either plateaued or slightly slipped following scrutiny of her policy positions. As Labor moves against Hanson's populist ideas, new issues rise, such as slashing the tobacco excise. The upcoming WA state by-election in Secret Harbour, triggered by the retirement of a local Labor member, presents another test for Labor and One Nation.

Labor is recognizing the importance of the by-election as a potential lesson in preference flows for future contests with the Liberals and One Nation.