Hankook Tire Showcases EV-Exclusive iON Tech at Demo Days Bay Area
Hankook Tire & Technology (Hankook Tire), a leading global tire manufacturer, will showcase its EV-exclusive iON tire lineup at Demo Days Bay Area, taking place Aug. 22–23 in Alameda, California. Through interactive displays and hands-on driving experiences, attendees can see how Hankook’s advanced
Hankook Tire will introduce its EV-exclusive iON tire collection at Demo Days Bay Area, happening August 22-23 in Alameda, California. At this interactive event, visitors can explore how Hankook's advanced tire technology caters specifically to electric mobility needs. As an Auto Alley sponsor, Hankook provides attendees with hands-on access to the latest electric vehicles and automotive innovations.
The Hankook booth will showcase the entire iON family, feature exclusive merchandise giveaways, and display a 2026 Lucid Gravity Grand Touring equipped with iON evo AS SUV tires. For a more immersive experience, a Ride & Drive activation will allow participants to test-drive the iON evo AS SUV on two electric SUVs: the Lucid Gravity and the Hyundai IONIQ 9.
Kim Young-woo, Marketing Communications Team Supervisor at Hankook Tire America Corp., explains that the all-season iON evo AS SUV tire is designed to provide a balanced performance, comfort, efficiency, and durability, addressing the unique demands placed on tires by electric vehicles. Hankook will also present its full iON lineup, including the newly launched iON HT, specifically designed for electric light trucks.
This marks Hankook's second appearance at Demo Days 2026, following their debut in Los Angeles. The event, previously known as Electrify Expo, offers a platform for attendees to discover and experience the latest automotive advancements. Hankook Tire aims to expand its iON brand presence in the rapidly growing electric vehicle market by combining EV-specific tire technology with direct driving opportunities.
As a leading tire manufacturer among the top seven globally, Hankook supplies Original Equipment (OE) tires to more than 50 global automakers for approximately 300 vehicle models, ranging from luxury internal combustion cars to next-generation electric SUVs. Through strategic partnerships, Hankook enhances its brand visibility among American consumers, positioning itself as a trusted household name in North America.
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