Gurman: as part of Vision Pro cuts, Apple is largely shutting down a team focused on gaming and reducing the size of a unit producing immersive video content (Chance Miller/9to5Mac)
Apple is cutting jobs across multiple teams, according to a new Bloomberg report. All told, the company has cut …
Apple is reducing its workforce by more than 200 employees as it redirects resources towards an AI-powered Siri and other upcoming products. Around 100 positions are being eliminated from the Vision Pro team, including the majority of its gaming division and certain immersive video staff. A further 100 cuts will affect the Siri and software teams.
Apple acknowledged the realignment, stating that they are evolving their business to deliver superior user experiences. While new roles will be created during this transition, certain existing roles will be impacted. The company expressed gratitude to the affected team members for their contributions and pledged support throughout their transition, including potential opportunities to apply for other roles at Apple.
The Siri team's restructuring is connected to an upcoming AI-infused version of the assistant, which requires a shift in the necessary expertise. This change prompts the elimination of a small number of existing roles, reallocation of resources, and the creation of new positions supporting the updated Siri. The restructuring of the Intelligent Systems Experience team aims to reorganize work on AI-powered capabilities, as more groups integrate AI functions into apps, features, and services.
Apple is realigning teams to match priorities and expedite development, leading to some positions being eliminated while new roles are created.
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