Genesis' cumulative U.S. sales surpass 450,000 units

Hyundai's luxury brand Genesis announced on Friday that its sales in the United States have surpassed the milestone of 450,000 units, marking a decade since its entry into the American market. The brand recorded 454,049 vehicle sales in the U.S. as of July, since its official launch in 2016. Last year, Genesis achieved its first-ever annual U.S. sales of over 80,000 units, and this year, its first-half sales reached a record 39,088 units.

The brand's success is attributed to the solid demand for its SUV lineup, which accounted for 61.5 percent of the cumulative U.S. sales.

Genesis plans to further expand its portfolio in the U.S. market by launching the GV90 and GV60 Magma and adding hybrid variants to its existing lineup. The company unveiled the GV90, its flagship electric SUV, during its world premiere in San Francisco on Wednesday, with the model set to be launched in the fourth quarter of the current year.