Former President Petro Changes Communication Strategy on X After Sharp Drop in Engagement
Former President Gustavo Petro changed his communication strategy: Two events that occurred in the past few hours related to former President Gustavo Petro, apparently unrelated, caught the country’s attention, especially that of people who follow him on the social network X, where the former president was very active during his administration, to the point that […]
Former President Gustavo Petro has announced a shift in his communication strategy on X, the social media platform formerly known as Twitter. This change came after a significant drop in his engagement, which had been very high during his presidency and in the early days after leaving office. The former leader's strategy now involves posting "much more spaced out" messages, focusing on strategic communications for the Colombian nation, and suspending the replies section due to it being overrun by what he calls "Zionist troll farms."
Instead, Petro is redirecting comments to high-quality articles about national or global situations and asks his followers on the "progressive network" to actively share his posts. This shift was surprising given Petro's previous heavy reliance on X for announcing government decisions, criticizing opponents, and shaping the country's foreign policy.
However, a recent analysis by journalist Jorge Espinosa suggests that the engagement decline might be linked to Petro's recent decision to limit his activity on the platform and close replies, as his post views and replies plummeted by between 70% and 80% following his departure from the presidency.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
