Exclusive: Fragaria In Talks To Raise ₹40 Cr From Blume Ventures, Others

Chennai-based agritech startup Fragaria Fruits is reportedly in discussions to raise ₹40 Crore ($4.2 Mn) in a new round of funding, according to sources cited by Inc42. The lead investor in this round is expected to be Blume Ventures, with participation from the startup's existing backers like WEH Ventures and Rainmatter, among others.

Should the investment materialize, Fragaria could see its valuation rise to ₹160 Crore. Attempts to reach the companies for comment prior to publication have gone unanswered, with the story set to be updated upon their replies.

Established in 2024 by Harish Varadharajan, Timothy Chad Van Niekerk, and Damian López-Salazar, Fragaria Fruits operates an indoor vertical farming model to cultivate pesticide-free, premium strawberries year-round. The company's sole product, high-quality European strawberries, are sold under the consumer brand Oh! Fruits, which claims its berries to be twice as sweet as the average Indian variety, similar to the finest European produce.

Following a successful pilot farm in Chennai, the company has been expanding its operations in Bengaluru since its $2 Mn seed funding, with plans to achieve a daily output of 120 kg of premium strawberries. The company is currently constructing a large-scale commercial farm near Bengaluru and is also developing specialized facilities for blueberries and raspberries, diversifying into the premium berry market.

As highlighted in Inc42 and StarAgri’s 2025 Indian Agritech Market Landscape Report, the agritech industry in India is projected to witness a compound annual growth rate (CAGR) of 25%, reaching a market value of $28 Billion by 2030.