EE invites mobile users to live life in the 5G Fast Lane – for a price
Network slicing offers a prioritized experience for those prepared to pay for a premium monthly plan
EE, the mobile operator, has introduced a new service called Fast Lane, utilizing 5G network slicing to prioritize users' connections during network congestion. By seamlessly moving eligible connections onto a dedicated slice, Fast Lane aims to ensure uninterrupted streaming or internet access even when nearby subscribers might be experiencing delays.
This feature is available through EE's premium plan, Full Works Plus, which costs £5 ($7) more than the existing Full Works plan. It is currently accessible to consumers, while eligible small businesses can access it via an EE Full Works business plan. Claire Gillies, CEO of EE's Consumer Division, explained that Fast Lane provides users access to a dedicated 5G+ lane during peak times, ensuring they remain connected even when thousands of others attempt to connect simultaneously.
Network slicing, a key component of Fast Lane, is enabled by 5G Standalone (5G SA), a technology that allows operators to create network slices optimized for various uses, such as gaming or enhanced mobile broadband. EE's decision to offer Fast Lane has not stirred the same controversy as the US debate over net neutrality, as the company is focusing on prioritizing users' overall connection rather than favoring specific apps or services.
Paolo Pescatore, a telecoms analyst with PP Foresight, believes this move represents a logical progression of premium mobile pricing. If Fast Lane proves to deliver a noticeable improvement in user experience, it could give EE a competitive edge in service quality, rather than just price or data allowances. The service requires a compatible 5G+ plan, phone, and SIM, as well as coverage in an enabled area of the UK.
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