du launches back-to-school offers with discounts of up to 50 per cent

Dubai-based telecom giant du has initiated a back-to-school promotional campaign, offering discounts of up to 50 percent on selected Power Plans for a duration of six months. This initiative aims to provide students and families with more affordable mobile connectivity during the academic year.

In addition to the discounted plans, du is also offering customers an extra 60GB of data when they subscribe to their annual prepaid Flexi plans. This additional data allowance is designed to cater to the growing need for connectivity while students and professionals are constantly on the move.

The promotional offers extend beyond just mobile plans, with du providing a 20 percent discount on Home Fibre internet services and a 10 percent reduction on Home Wireless plans. This comprehensive approach to back-to-school promotions ensures that families have affordable options for both mobile and home internet services.

In addition to the plan discounts, du is also including a selection of devices and accessories in its back-to-school promotion. These offerings are intended to provide students with the necessary tools to succeed in their academic pursuits, whether in the classroom or while studying remotely.

As the new school year approaches, du's back-to-school campaign highlights the growing importance of telecom services and mobile data in the academic and professional lives of students and professionals alike. The company's entry into the MSCI Emerging Markets Index signifies its increasing prominence in the global market, while the company's profit growth during the first half of the year reflects its continued success in expanding its service offerings and customer base.