Digital camera sales are up, and Fujifilm just leapfrogged Nikon — here's what the numbers tell us
A new Nikkei report is encouraging reading for the camera industry, particularly Canon and Nikon —here's what we can learn from the data.
The 2025 report from Nikkei Inc reveals a positive trend in global camera shipments, with Canon maintaining its top spot and Fujifilm surpassing Nikon for third place. Canon's shipments skyrocketed by approximately one million units, reaching 4.5 million for the year. Sony held second place with 2.42 million units, while Fujifilm's shipments rose significantly to 1.16 million, up from 740,000 the previous year.
Nikon's shipments declined slightly to 880,000 units. Panasonic and Ricoh Imaging also saw notable growth, securing positions #5 and #6 respectively. The data does not include Leica or Hasselblad, as these brands primarily contribute to the majority of global digital camera sales. The report highlights Fujifilm as the brand experiencing the most remarkable growth, with shipments increasing from 430,000 units in 2023 to 1.16 million units in 2025.
This surge in popularity can be attributed largely to the success of Fujifilm's X-series cameras, particularly the X100VI model launched in 2024.
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