Cultural consumption, on a clear rebound (+15%) expenditure
An acceleration in spending on cultural consumption. This is what has been recorded this year when household spending reached 108 euros compared to 94 in 2025. A double-digit sprint...
Italians' spending on cultural activities has increased, reaching 108 euros per person, up 15% from 94 euros in 2025. This growth brings spending close to pre-pandemic levels of 113 euros in 2019. According to the Osservatorio sulle esperienze culturali in Italia, a survey by Impresa Cultura Italia-Confcommercio and SWG, the most popular cultural activities include watching TV programs, films, and series, listening to music and radio, and reading books.
The survey also found that 46% of Italians have taken a cultural weekend trip in the past year, with an average spending of 286.2 euros per person.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
