College Football Landscape Fueled by New Off-Field Drama
Five major storylines are shaping college football’s new business landscape.
As college football approaches its 2026-27 season, a whirlwind of off-field drama is setting the stage for a new era. The NCAA has yet to enforce new eligibility rules due to a series of lawsuits, leaving the future of many players uncertain. Meanwhile, the Pac-12 has undergone a remarkable transformation, with a new commissioner, a rebuilt conference, and five new members joining from the Mountain West.
Coaching changes have also taken center stage, with multiple high-profile firings and hires, including Lane Kiffin replacing Brian Kelly at LSU and Bob Chesney taking over at UCLA. In a new revenue stream, schools are selling jersey patch sponsorships, including groups in the Group of 6 and the Big 12. The outcome of these changes will undoubtedly shape the future of college football on and off the field.
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