China’s New Tourist Obsession Is a 24-Hour Spa
For less than the cost of many hotels, sprawling bathhouses offer soaking pools, sleeping lounges, lobster buffets and TikTok-ready wellness.
A 24-hour spa has become a new tourist attraction in China, attracting visitors with its luxurious offerings like soaking pools, sleeping lounges, and lobster buffets. This trend has emerged during a period when consumer spending has faced challenges, with retail sales declining for the first time since April. The rising popularity of these spas may be attributed to the sweltering weather in China, which may have discouraged people from staying in traditional hotels.
Despite their alluring amenities, many of these bathhouses are surprisingly affordable, costing less than the average hotel stay. However, the growth of this new tourist industry comes with its own set of concerns, as investigations into affiliate marketing practices reveal instances of companies pressuring retailers to prioritize their own referrals, leading to potential conflicts of interest in the industry.
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