China’s Bilibili video app is going global — could it be YouTube’s true rival?
KUALA LUMPUR, Aug 21 — If you follow Chinese social media you might already have heard of BiliBili, China’s...
China's Bilibili video app is expanding globally, potentially becoming a YouTube rival. Recently, the service announced an Android app for international users, with an iOS app set to follow soon. Bilibili is a video sharing platform based in China, known for content popular with Mainland Chinese users. The platform now offers paid subscriptions with premium content, including Japanese anime and Chinese animated series called donghua.
Previously, an international version of the app was discontinued but has since been relaunched. Bilibili has also removed ID verification requirements for non-China users. With approximately 340 million monthly active users and 34 million daily active users, Bilibili's numbers may appeal to content creators seeking an international audience unfiltered by Google's policies.
However, users should consider that Bilibili, being a China-based platform, will likely adhere to China's content regulations. While Bilibili's tools and monetisation methods may be more straightforward than YouTube for non-China users, content moderation could be more stringent. Prospective users are encouraged to explore the platform via its official Discord Creator Hub or visit the Chinese website at www.bilibili.com or the international-friendly version at www.bilibili.tv.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
