Chagee opens three stores in a day, including family-friendly outlet in Pasir Ris Mall
Chagee differentiates itself from other tea brands through its focus on healthy beverages.
SINGAPORE – Chinese tea brand Chagee has opened three new stores in a single day, including a family-friendly outlet at Pasir Ris Mall. The Pasir Ris store, located beside the MRT station, features a miniature barista counter for young children and a children's play area with a slide. Teenagers can participate in interactive games, while children under 12 receive milk on the house when dining in.
Most Chagee drinks are rated Nutri-Grade A or B, offering healthier options for families. Minister Indranee Rajah emphasized the importance of family-friendly food and beverage outlets, hoping Chagee's approach will inspire others. The brand now has 46 stores in Singapore, with the Pasir Ris location being its second family-friendly outlet, following Suntec City.
Two additional stores opened in Punggol Coast Mall and Paya Lebar Quarter on the same day, bringing Chagee's total presence to 46 stores. The company also signed a memorandum of understanding with ITE to develop a tea beverage qualification and career pathway for young Singaporeans. Chagee plans to expand further, focusing on higher-density areas where customers prefer sitting down spaces.
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