Box office flop Masters Of The Universe fulfills its destiny as the king of streaming
Originally conceived as a streaming project at Netflix, Masters Of The Universe bombed at the box office, but has now seized its Prime Video throne.
Travis Knight's He-Man movie, Masters Of The Universe, was a financial disaster at the box office, costing $170 million to produce but only earning back half of its budget at $114 million. Despite the failure, the film has found success on streaming, becoming the most-viewed content in the July 22 debut week on Amazon Prime Video.
The movie garnered over a billion minutes of viewing time, outperforming other films and even Big Bang Theory reruns. Initially intended as a Netflix project, Amazon acquired the rights and released it theatrically, though their approach aimed to build awareness and engagement beyond the cinema experience. The director, Travis Knight, is returning to his stop-motion film roots with the upcoming Laika movie, Wildwood.
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