ALL IT brings back e-waste campaign, offers EV bikes as lucky draw prizes

ALL IT Hypermarket has reintroduced its e-waste recycling campaign, providing consumers with the opportunity to enter a lucky draw by recycling their unwanted electronic devices at its outlets. The second edition of Tech The Emissions Down will run until December 31, in partnership with Atome and Blueshark Malaysia. Last year's campaign attracted over 120,000 participants.

Consumers can submit their e-waste for recycling at ALL IT outlets and receive one free lucky draw entry with no purchase needed. Additional entries can be earned by making a minimum purchase of RM200 in a single transaction or by paying for purchases through Atome. Customers must create an ALL IT Rewards Lite account via the retailer's web application to record their entries.

The main prizes up for grabs include two Blueshark Solo 1C electric bikes and three Apple MacBook Neo units with 512GB storage. One winner will be selected for each of the three draw periods, with the winners set to be announced on January 8, 2027. ALL IT emphasizes that the collected electronic waste will be sent to authorized recycling partners instead of being treated as general waste.

The campaign's objective is to tackle electronic waste disposal while raising awareness among consumers about its importance. ALL IT's Head of Marketing, Cagen Tan, stated that the retailer seeks to offer a means for consumers to dispose of their old electronic items while promoting e-waste awareness. Atome Malaysia's Head of BNPL, Danny Lim, expressed the company's support of the campaign as its payment partner, while Blueshark Malaysia's Head of Marketing Strategy and Communications, Eric Lim, highlighted the collaboration's connection between e-waste recycling and electric mobility.