AI and the lines I won’t cross
At 55, the writer uses artificial intelligence deliberately — letting it take over the repetitive work but not surrendering her skills and creativity
In an era where Artificial Intelligence (AI) is becoming increasingly prevalent, the author emphasizes the importance of maintaining one's own cognitive abilities and creative judgment. They write their thoughts by hand before using AI, ensuring that the machine's assistance is to augment their own thinking rather than replace it.
This approach is particularly crucial for the author, who has spent decades honing their creative direction, branding, and leadership skills. The author's protective stance towards this practice has only grown stronger since integrating AI into their work.
The author highlights a 2025 study conducted by 319 knowledge workers, which revealed that greater confidence in generative AI was linked to a decrease in critical thinking. They also note that the nature of work has shifted, with people increasingly moving from completing tasks to checking, integrating, and supervising a machine's answers.
This shift in work dynamics is something the author had already begun to worry about, further solidifying their belief in the importance of maintaining human involvement in the creative process.
The author shares their personal experience of embracing AI to manage the administrative tasks that arose as they transitioned from a team-oriented environment to a solo business. They emphasize the importance of researching a problem and forming a hypothesis before seeking AI assistance, stressing that AI is a tool, not a brain.
The author also discusses how AI agents, given defined roles and specific tasks, can help filter through information, allowing them to focus on the judgment, creativity, relationships, and accountability that only they can provide.
Through this personal account, the author illustrates how AI can be effectively utilized in a creative professional's workflow, while still prioritizing human judgment and creativity. Their cautious yet optimistic perspective serves as a reminder that AI should be employed as a supplement to, rather than a replacement for, human thought and expertise.
Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.