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Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen Alpha—and Their Families

The chain just launched a partnership with Salish Matter, who makes YouTube videos for an audience of 37.6 million and runs a teen skincare brand.

Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen Alpha—and Their Families

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

More in Business

Continental Resources Joins a US$4 Billion Argentina Shale Venture

Harold Hamm's Continental Resources will take half of Mercuria-controlled Phoenix Global Resources, in a Vaca Muerta venture planning more than US$4 billion of investment over five years.

  • Continental Resources invests $4 billion over five years in Argentina shale venture.
  • Joint venture acquires 50% stake in Phoenix Global Resources, majority-owned by Mercuria.
  • Investment aims to increase production from 28,000 to over 100,000 barrels per day.

FTC says "personalized pricing" based on consumer data could violate law

The FTC warned businesses against changing prices based on their analysis of a customer's personal data, which could violate consumer law.

  • FTC warns against personalized pricing based on consumer data
  • Companies expected to disclose data usage for price determination
  • Illegal practices include higher prices for families or emergencies

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