What We Know So Far About Clay Travis’s New Media Company, Sport & State
Hard Rock Bet already holds a 10% stake in it.
Clay Travis launched his new media company, Sport & State, on Wednesday. The digital platform focuses on 70% sports, 15% pop culture, and 15% the intersection of politics and sports, as outlined in Travis's business plan. The conservative founder is expected to announce multiple investors, with sportsbook Hard Rock Bet holding a 10% equity stake and giving the company an estimated $100 million valuation.
Sport & State's initial programming lineup includes live shows from Nashville, Birmingham, and Miami, as well as a video version of The Clay Travis & Buck Sexton Show. Travis will rely on advertisers he owns or has stakes in, such as XX-XY Athletics, Crockett Coffee, and Perfect 10 Mortgage. Media veteran Dom Bonvissuto has been appointed as managing editor, while sports business veteran Mark Burns is among the site's first editorial hires.
Travis has vowed to add more writers, rejecting "crazy left-wing morons in sports media." Despite competing with OutKick on some fronts, Travis views them as potential allies, emphasizing the need for sanity in sports media.
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