TIFA: 60% of Nairobi ride-hailing users could abandon services over higher fares
A significant increase in ride-hailing fares could trigger a major shift in Nairobi’s transport landscape, with 60 per cent of ride-hailing users saying they would turn to matatus and other alternatives if prices rose significantly. The finding, contained in a TIFA Research survey, highlights the high price sensitivity among Nairobi passengers and raises questions about […]
A recent TIFA Research survey reveals that 60% of Nairobi ride-hailing users could abandon the services if fares increase significantly. The findings suggest that passengers prioritize affordability over loyalty to ride-hailing platforms. Of those who would switch, 44% would use matatus more frequently, 7% would opt for boda bodas, 4% would walk more often, 3% would rely on personal vehicles, and 2% would stop using ride-hailing services altogether.
Despite this, 18% of users state they would continue using ride-hailing services as usual, while 22% would adjust their usage. The survey highlights the delicate balance between fare increases and passenger demand, posing challenges for policymakers and industry players aiming to improve driver earnings without making ride-hailing services too expensive for users.
Written by urgent.news from People Daily Kenya's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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