Tame Impala & Steve Lacy Hits Surge Thanks to Spider-Man – But Why is One Bigger Than the Other Abroad?

Since the July 31 premiere of Spider-Man: Brand New Day, Tame Impala's "Loser" and Steve Lacy's "Oh Yeah?" have gained traction on Billboard charts due to their appearances in the film. While "Loser" is leading domestically, "Oh Yeah?" is currently ahead overseas. In the Billboard Hot 100, "Oh Yeah?" ranks 54-20, while "Loser" follows at 46-22.

Streaming data shows "Oh Yeah?" climbing to No. 7 and "Loser" to No. 10 on Streaming Songs. When considering the Billboard Global 200, "Loser" has risen to No. 5, while "Oh Yeah?" debuted at No. 69. However, when excluding the U.S., "Loser" is now at No. 6, and "Oh Yeah?" debuts at No. 69. Globally, "Loser" has garnered 30.1 million streams, while "Oh Yeah?" has accumulated 20.5 million.

Despite Lacy's smaller international presence, both tracks are experiencing a surge in streams, up more than 60% in week-to-week streams for both domestically and internationally. This success can be attributed to the film's release, but the disparity in international chart performance may stem from each act's historical chart performance.

"Loser" debuted earlier on the Global Excl. U.S. chart, appearing in multiple countries like Singapore, Australia, and New Zealand. Its strong presence in Europe, including appearances in Austria, Poland, Slovakia, and Switzerland, contributes to its global dominance. Conversely, "Oh Yeah?" has not appeared in European, Oceania, or South American charts.

However, its success in Asia, particularly on TikTok, may be a significant factor. Over half of TikTok's top 10 countries are in Asia, with more than 460 million users in Southeast Asia alone. Lacy's track is currently No. 1 on the official in-app global TikTok Top 50, ahead of Post Malone and Swae Lee's "Sunflower (Spider-Man: Into the Spider-Verse)."