연세대 인구와 인재 연구원, 아모레퍼시픽과 ‘청소년 내면의 아름다움’ 연구 나선다

The Seoul National University Population and Human Capital Research Institute, led by Director Kim Hyun-chul, is joining forces with Amorepernick (CEO Seong-BAE Park) to study "inner beauty" in young people. Amorepernick donated a total of 10 billion won to the university, with 5 billion won earmarked for this research initiative.

The research findings will be used to evaluate the impact of Amorepernick's "Future Generation Social Contribution Campaign" Meet Your Beauty and to enhance the program. As part of this collaboration, Seoul National University announced the joint commitment to Amorepernick during a "Visionary Campaign for Korean Social Structure Reform" event held at the Seoul University Main Campus on March 19th.

Attendees included Seoul University President Yun Dong-seok, Amorepernick CEO Seong-BAE Park, and Kim Hyun-chul, director of the Population and Human Capital Research Institute. The donation will be utilized for research on inner beauty in young people and addressing social structure changes. The study aims to transform inner beauty into relationship-building capabilities and develop a Korean-specific Inner Beauty Index (IBI) to measure it.

Amorepernick CEO Seong-BAE Park emphasized that the healthy growth of future generations is a shared concern for society's sustainable development, and hopes this collaboration will aid young people in discovering and cultivating their inner beauty to become responsible members of society. The CEO also pledged that Amorepernick will continue to support the growth of future generations by adhering to its mission of making the world more beautiful.

The article is based on information provided by Seoul National University and may differ from the opinions expressed in Han-geul.