Saudi intensifies $13.3 billion buildout of indoor entertainment centers
The kingdom is starting with its underserved second-tier cities, which are often in areas that attract year-round tourism because of their cooler climate.
Saudi Arabia is ramping up a $13.3 billion initiative to construct indoor entertainment centers, particularly in its second-tier cities, as part of its broader economic diversification efforts. The kingdom's sovereign wealth fund-backed developer, SEVEN, is spearheading these projects, which combine cinemas, bowling, karting, and rides.
The latest venture is in Tabuk, a northern city with cooler climate attractions, where SEVEN has combined Hot Wheels go-karts with a Discovery-branded adventure zone. This program aims to extend the tourism calendar and encourage more Saudis to spend their leisure time at home, with SEVEN planning at least three new centers annually through 2028.
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