Real Madrid remain the world’s most valuable football brand, now worth €2.4 billion
Brand Finance ranks Real Madrid as football’s most valuable and strongest club brand for the third consecutive year
Real Madrid has retained its position as the world's most valuable football club brand, with its brand value rising 25% to €2.4 billion, according to Brand Finance's Football 50 2026 report. The Spanish giants have maintained their top spot for a third consecutive year, while Barcelona remains their closest competitor, with a brand value increase of 15% to just under €2 billion.
Brand Finance attributed Madrid's position to their global reputation, fanbase, ability to attract star players, history, prestige, and association with elite-level football.
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