Paramount Sports Entertainment Chief Ushers in New Era of Storytelling and Experiences

Jesse Sisgold, the new chief of Paramount Sports Entertainment, brings a unique background to his role. Previously serving as the president and COO of Skydance Media and chairman of Skydance Sports, Sisgold has been a lifelong sports fan and movie enthusiast. His journey into Hollywood began in an unconventional way, starting with a passion for sports and movies, and eventually leading him to advise David Ellison, the CEO of Paramount Global, on his sports ventures.

Now, as the head of Paramount Sports Entertainment, Sisgold leads a team focused on producing various sports storytelling projects across multiple platforms, such as Hulu, Apple TV+, Netflix, and biopics like "Mr. Irrelevant: The John Tuggle Story." The division has already received an Emmy nomination for Outstanding Documentary or Nonfiction Series for "Rafa," a documentary about tennis icon Rafael Nadal.

Sisgold believes that Paramount Sports Entertainment can create a comprehensive sports storytelling experience by combining sports with entertainment, culture, music, and food. The company collaborates closely with major leagues like the NFL, understanding that their expertise in storytelling can help expand their audience and bring in a broader demographic.

While CBS Sports is known for producing live sporting event content, Paramount Sports Entertainment aims to provide an all-encompassing sports experience that goes beyond the games. The company focuses on integrating sports with various aspects of entertainment, catering to a wider audience.