Neutrogena Says It Will Donate to Postpartum Depression as Hayden Panettiere Fans Threaten Boycott

In the aftermath of Hayden Panettiere's passing, skincare company Neutrogena announced a significant donation to support women battling postpartum depression. The decision came after renewed criticism of the brand for not renewing Panettiere's contract following her candid discussion about her struggles with postpartum depression in her 2026 memoir, "This Is Me: A Reckoning."

The controversy arose after Neutrogena terminated Panettiere's 10-year partnership with the brand in 2015, reportedly due to her discussion of PPD in the press. Panettiere detailed her experience in the memoir, expressing disappointment in being let go without warning. The actress' candidness about her mental health journey sparked conversations about the condition and the importance of support for women facing similar challenges.

Neutrogena's statement on Instagram acknowledged the brand's role in making Panettiere feel unsupported during a difficult period. The company expressed deep sorrow over her passing and affirmed their commitment to the cause. "We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression," the statement read, promising further details in due course.