Neutrogena Responds to Backlash in Wake of Onetime Ambassador Hayden Panettiere’s Death
"This is not what Neutrogena stands for or who we want to be," said the brand in acknowledging that Panettiere felt unsupported after revealing her struggle with postpartum depression.
The skincare brand Neutrogena is facing a wave of public criticism after the death of actress Hayden Panettiere. Resurfaced comments about her decade-long relationship with Neutrogena have reignited scrutiny of how the company handled her departure as a brand ambassador. Panettiere tragically lost her life on August 16 at the age of 36 due to cardiac arrest, according to the autopsy.
She was found unresponsive in a residence in Greenville, South Carolina. Panettiere had spoken about her partnership with Neutrogena in her memoir and a podcast appearance, claiming the company ended her contract due to her public disclosure of postpartum depression in 2015. Neutrogena has not publicly addressed the reason behind the termination of their partnership.
Following Panettiere's death, there has been a significant increase in backlash, with online posts proposing a boycott of the company and accusations that Neutrogena let her go for speaking candidly about her struggles with postpartum depression. The brand has not issued a public statement on the matter, which crisis communications experts note could exacerbate the situation as public opinions are being shaped by the online narrative.
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