Neutrogena acknowledges Hayden Panettiere backlash after actress's death

Neutrogena, a skin care, cosmetics, and hair care company, has acknowledged the backlash over its past partnership with late actress Hayden Panettiere, who passed away at the age of 36. The company stated that they are deeply saddened by her passing and expressed pride in having partnered with her for over a decade. However, they admitted that they made a mistake in not supporting her during a difficult period, specifically her revelation about her postpartum depression experience more than a decade ago.

Neutrogena expressed that this was not reflective of their values or who they wanted to be. In response to Panettiere's death, the company announced its investment in resources to aid women experiencing postpartum depression, a condition that affects as many as 1 in 8 women. Panettiere, who had previously spoken about her own experience with postpartum depression in 2015, had written about her decade-long partnership with Neutrogena in her memoir, "This Is Me: A Reckoning."

She had expressed her gratitude for opening up about her experience and hoped it would inspire important conversations and awareness. Neutrogena also stated that they would share more details about their investment at a future date.