Mercuryo Says Simplified Crypto Purchase Process Lifted Conversion Rate by 75%
Global payments infrastructure provider Mercuryo said in London on August 20 that its fiat-to-crypto purchase conversion rate rose by 75% year on year in the first half of 2026 after it simplified the digital token purchasing process. According to the company’s internal data, the overall conversion
Mercuryo, a global payments infrastructure provider, reported that simplifying its crypto purchase process led to a 75% rise in conversion rates year-on-year in the first half of 2026. This improvement, from 12% in the previous half-year to 21% this year, represents a significant increase of nine percentage points. The company's internal data indicates that reducing the number of steps in their crypto on-ramp process, clarifying navigation, and adapting payment options for various devices and markets contributed to this boost.
The success of crypto payments often hinges on a streamlined, user-friendly process that aligns with local practices, as many potential customers abandon transactions due to unfamiliarity or complexity. Mercuryo's analysis underscores that customer drop-offs typically occur before payment submission, highlighting the critical role of the design and structure of the checkout process.
Written by urgent.news from Korea IT Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
