Meme magic: how a crude Chinese animation reshapes country’s viewing habits
A crudely made animated film has emerged as an unexpected cultural flashpoint in China, sparking debate over how memes and online virality are reshaping audience perceptions of what is worth watching. Niu Lai, or The Arrival of the Ox, premiered in China on August 5, following a young calf’s dreamlike journey to becoming a warrior. Its rudimentary visuals quickly invited ridicule: snakes resemble…
We haven't written up this one. South China Morning Post has the full story — the link below goes straight to it.
