Maserati gets new Malaysian distributor
MASERATI’s next chapter in Malaysia will be shaped around a new distributor, a refreshed retail and aftersales network and preparations for the Italian marque’s future model line-up.
Maserati will be led by Atlantis Automobili Sdn Bhd, an affiliate of the Atlantis Motor Group, as its exclusive importer and distributor in Malaysia starting May 19. The company will manage the brand's local sales, aftersales, customer experience, brand development, and network operations. This shift coincides with Maserati celebrating its centenary of the GranTurismo model line and the 100th anniversary of its Trident emblem.
Atlantis Automobili aims to maintain continuity for existing customers while enhancing the brand's long-term operations in Malaysia. Datuk Douglas Cheng Heng Lee, the company's executive director, emphasized their commitment to customers and the marque's heritage, craftsmanship, and passion. Existing Maserati owners will continue to receive aftersales support and customer service throughout the transition, with dedicated communication channels for inquiries and updates.
The distributor will focus on preserving customer trust and confidence beyond the initial purchase, recognizing that ownership encompasses relationships, service, and the assurance that assistance will be available when required. Maserati highlighted that Malaysia remains a crucial market in its Asia Pacific operations and that the new distributor's expertise and customer-centric approach will elevate the Maserati experience for both current and future owners in the region.
Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
