Luftfahrt: „Premium-Kundenerlebnis“: Lufthansa kündigt eine neue Phase nach dem Großumbau an
Die Sanierung der Lufthansa-Kernmarke fordert Passagiere und Beschäftigte. Airlinechef Ritter verspricht, dass ein Ende in Sicht ist. Bis dahin wird sich noch einiges ändern, auch für Kunden.
Frankfurt - Lufthansa Classic, the flagship brand of the Lufthansa Group, is embarking on its largest-ever renovation program, transforming its fleet, service, and lounges to once again become a premium airline. As part of the ambitious Turnaround program, more than 700 individual measures are aimed at returning the group to profitability. This delicate balancing act demands the attention and cooperation of both passengers and employees. However, it appears the era of large-scale adjustments may soon come to an end.
Jens Ritter, CEO of Lufthansa Airlines, the corporate unit encompassing Lufthansa Classic, Lufthansa City Airlines, and Discover Airlines, stated at a press conference in Frankfurt that future changes will likely be smaller but more frequent. Ritter did not disclose when the renovation efforts will conclude, but it is clear that significant changes will continue to take place within the core brand.
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