Kroger Expands Fold Bitcoin Gift Card Offering After Successful Pilot
Retail and supermarket chain Kroger expanded its Fold Bitcoin Gift Card offering after completing a successful seasonal pilot, Fold Holdings said in a Wednesday (Aug. 19) press release. The Fold Bitcoin Gift Card is available as a physical or digital card and enables buyers to give bitcoin easily without having to set up a cryptocurrency […] The post Kroger Expands Fold Bitcoin Gift Card Offering…
Retail giant Kroger expanded its Fold Bitcoin Gift Card offering following a successful pilot program, according to Fold Holdings' press release dated Aug. 19. The digital and physical gift card allows consumers to gift Bitcoin without the need for a cryptocurrency wallet. The card can be managed and redeemed through the Fold app.
Now available in denominations ranging from $25 to $500, the Fold Bitcoin Gift Card can be purchased online or at select Kroger locations nationwide. Fold Holdings, a publicly traded company specializing in Bitcoin financial services, views the Kroger partnership as a strong endorsement for the product and its potential in traditional retail settings.
Fold Chairman and CEO Will Reeves expressed optimism, stating that the pilot results demonstrate the product's value in mainstream retail markets. In Q2, Fold added over 1,000 new verified accounts, surpassing 87,000 users with a total transaction volume of $165 million. The Fold Bitcoin Gift Card is now accessible through TikTok Shop, the largest digital gift card retailer in the U.S., and the only Bitcoin gift card available on the platform.
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