Jack in the Box names president in CEO succession step
Former Yum Brands executive Taylor Montgomery could bring some of Taco Bell’s marketing magic to the beleaguered burger brand.
Jack in the Box has appointed Taylor Montgomery as president and likely CEO in a move to guide the struggling burger brand. Montgomery's appointment comes after the company's significant sales erosion and plans to close over 100 underperforming locations. The former Yum Brands executive is expected to bring Taco Bell's marketing strategy to Jack in the Box, aiming to drive sustainable sales growth and improve franchisee profitability.
Montgomery was responsible for initiatives like Taco Bell's Live Más LIVE event and the launch of the Cantina Chicken menu, which helped sustain sales momentum. However, Jack in the Box's previous attempt to replicate Taco Bell's tactics with Del Taco's value boxes did not yield positive results, as Del Taco's sales continued to decline.
As president, Montgomery will focus on increasing same-store sales growth, enhancing franchisee profitability, and positioning the company for long-term success. The burger chain has been implementing changes, including revamping its restaurant curb appeal and cleanliness, and developing a new burger platform featuring premium ingredients and a juicier patty.
They plan to roll out these changes later in the year and reduce the number of promotions per quarter from three to two. Despite these efforts, Jack in the Box has seen its sales decline moderate, with a 1.1% decline in fiscal Q3 compared to a 7.1% drop in the same quarter a year earlier.
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