I-Berhad taps four agencies to drive property push

KUALA LUMPUR: I-Berhad, a developer, has teamed up with four property agencies - IQI Global, ESP Global, PropNex, and Firdaus & Associates - to promote its AI Living @ i-City project. The company believes that artificial intelligence can strengthen the connection between homeowners, agents, and service providers beyond the sale of a property.

The AI Living @ i-City development is described as the world's first AI-enabled residential project. The initiative aims to transition from the conventional model of buying and selling homes to a digital ecosystem that assists homeowners from the initial search for a property to renting, reselling, and accessing services throughout ownership.

I-Berhad's director, Datuk Eu Hong Chew, stated that AI Living @ i-City is not merely about constructing AI-equipped residences but also about discovering how AI can enhance every phase of the homeowner journey. The project is scheduled for an official launch in October 2026, following the signing of sale and purchase agreements in the second quarter of 2027.

If successful, I-Berhad sees this as more than just the launch of another luxury residential development, potentially setting a precedent for how AI could transform the way homes are purchased, owned, and maintained. Firdaus & Associates' chairman, Datuk Firdaus Musa, believes this could expand the role of property professionals, who have traditionally focused on assisting clients in buying, selling, or renting homes.

For IQI Global, the initiative marks the next stage in the industry's digital transformation, with Vice-president Kamal Abd Ghafur stating that AI Living could extend the client relationship well beyond the point of purchase.