How Singapore hotels are upgrading to tackle regional competition and changing guest demands
Well-travelled and well-informed tourists expect hyperpersonalised service and value for money stays
Singapore hotels are upgrading to meet regional competition and changing guest demands. Kung Teong Wah, the cluster general manager for Parkroyal Collection Pickering and Parkroyal on Beach Road, believes that the era of one-size-fits-all hospitality is over. Customers are diverse, and even a cup of coffee comes with its own distinct standards depending on the guest's nationality, he said.
To cater to these needs, the hotel has introduced hot porridge to its supper menu and is training staff in formal butler service. Kung is also overseeing upgrades to the lobby, bar, wellness floor, guest rooms, urban farm, and hydroponics facilities. The hotel is applying for the STB's Hotel Rejuvenation Fund to help cover renovation costs, which recognizes the need to rejuvenate life and experience into hotels at a faster pace as the regional market becomes more mature and more affordable than Singapore.
Written by urgent.news from Straits Times Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
