Handel: Affenzahn statt Pinqponq: Wie der Ergobag-Macher mit Schuhen zurück zu Wachstum kommt
Fond Of stößt die Lifestyle-Marke Pinqponq ab und konzentriert sich auf Familien. Der Umsatz steigt erstmals seit vier Jahren – doch bei den Schulrucksäcken gibt es starke Konkurrenz.
Handel takes precedence over "Pinqponq" as Ergobag-maker Fond Of shifts focus to shoes and sleep sacks. The Cologne-based company, known for the Ergobag and Satch school backpack brands, is restructuring itself following the imminent sale of the lifestyle brand Pinqponq and workforce reductions. The company aims to expand into new categories, with early numbers offering hope.
However, on the playground, the once-disruptive Ergobag must now fiercely compete with established players. In a few weeks, when the new schoolchildren are handed their Ergobag backpacks, Pinqponq may already be absent from Fond Of's brand roster. The trademarked "two dots" brand is on the verge of being sold. Oliver Burger, one of the three co-CEOs of Fond Of, shares that they are in advanced discussions with potential buyers for Pinqponq.
Burger confirms that end-June saw the news that Fond Of wouldn't continue to develop the brand. Now, the specifics of the sale plans are emerging. The interested buyers, all hailing from the adult or lifestyle segment, believe they could continue the brand more successfully than Fond Of could.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
