FG to unveil digital platform showcasing tourism events nationwide

The Federal Government of Nigeria is set to introduce a nationwide digital platform called Ember to Remember 2026. This platform, developed by the Federal Ministry of Art, Culture, Tourism and the Creative Economy in collaboration with MyCityApp Nigeria, aims to showcase festivals, concerts, cultural events, hospitality establishments, and other tourism experiences across all 36 states and the Federal Capital Territory.

The initiative seeks to transform the country's September-to-December festive period into a coordinated national tourism season by addressing the current lack of coordination and visibility around Nigeria's diverse cultural and tourism offerings. According to the Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musawa, the National Digital Events and Experiences Calendar will serve as a unified platform to discover and market these experiences, allowing visitors to explore Nigeria's rich cultural heritage and attractions beyond the traditional December tourism focus.

The Minister emphasized that Nigeria possesses the necessary cultural wealth, festivals, food, music, fashion, heritage, and creative energy to compete in the global tourism market, but needs strategic packaging and marketing of these assets. The initiative will be officially unveiled at the Ember to Remember National Stakeholders Conference on September 14, 2026, in Lagos, and is expected to integrate various sectors such as hospitality, transport, retail, and entertainment to stimulate economic activity and create jobs throughout the festive season.