Danone €1bn takeover of Huel approved by watchdog
French firm says the acquisition of Huel will help it grow in the nutritional sector.
The Competition and Markets Authority (CMA) has approved Danone's €1 billion takeover of British meal supplement maker Huel. The French food and drink giant's acquisition of Huel, founded in 2015 by Julian Hearn for producing nutritionally complete food products, is set to bolster both companies' growth prospects. The CMA's decision to clear the merger, valued at £864 million, was based on the regulator's assessment that it would not substantially lessen competition within the market.
Huel, known for its range of plant-based products including ready meals, nutrition bars, and health drinks, has experienced rapid expansion in recent years. The deal will enable Danone to strengthen its position in the nutrition sector while providing Huel with the resources to continue its international growth ambitions. Despite its success, Huel has faced scrutiny from the UK advertising watchdog, which has banned some of its advertisements for alleged misleading claims.
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