College football coach killed armadillo & ESPN wanted the world to know

As the college football season draws closer, ESPN has decided to make an unusual announcement. Rather than focusing on the multiple on-field storylines and off-field court cases that are sure to dominate the headlines, ESPN has chosen to alert users that a college football coach, Oklahoma State's Eric Morris, killed an armadillo in his front yard.

The notification was sent late at night, raising questions about the relevance of the story. The armadillo issue has been a recurring problem for Morris, who struggles with sleep due to his demanding schedule. While the story itself is not problematic, the timing and manner of its delivery is. ESPN's late-night push notification makes it seem as though a significant event has occurred in the college football world, when in fact it is just a quirky anecdote about a coach dealing with a pest problem. The timing of the notification may also interfere with the app users' sleep.