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Brand messaging shapes consumer choices in vegan cosmetics

Major cosmetics retailers such as Sephora, Ulta and Amazon now feature sections aimed at socially conscious consumers, highlighting products that are sustainable, eco-friendly, cruelty-free or packaged with recycled materials. This shift reflects changing consumer preferences.

Brand messaging shapes consumer choices in vegan cosmetics

We haven't written up this one. Phys.org has the full story — the link below goes straight to it.

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