Banker-turned-hawker sells S$7 NYC Levain-style cookies at Golden Mile Food Centre
The self-taught baker invested S$40,000 into his solo venture, Ate Cookies.
Former banker Donovan Wong, now 33, has opened Ate Cookies, a stall specializing in New York-style cookies, at Golden Mile Food Centre. Despite his banking background, Wong has a strong history in the hawker trade. Before founding Ate Cookies, he owned Taiwanese hawker stall Wen Li Taiwanese Food for two years. Wong invested S$40,000 into his new venture and has been running it as a one-man operation.
He drew inspiration for his cookies from New York's Levain Bakery and aims to produce larger, denser cookies. Although his F&B income has not surpassed his banking salary, Wong remains committed to his cookie concept and believes a new generation of hawkers is broadening the food available in hawker centres.
Written by urgent.news from Channel News Asia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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