Aditya Birla Capital to enter gold loan market, target 1,000 branches
Aditya Birla Capital will enter India’s competitive gold loan market with 200-300 dedicated branches by March 2027, followed by a target of around 1,000 branches over three years. The move comes after Tata Capital and Godrej Capital entered the segment, as diversified non-bank lenders expand secured lending portfolios.
Kolkata: Aditya Birla Capital, a non-banking financial company, is set to enter the lucrative gold loan market, aiming to establish around 1,000 branches by March 2027. The move follows the recent entry of Tata Capital and Godrej Capital into the segment, intensifying competition in the country's gold loan market.
Aditya Birla Capital plans to roll out 200-300 dedicated gold loan branches phase-wise across high-potential markets. The company aims to build a strong pan-India franchise over the next three years. The gold loan product will complement its existing retail and MSME lending franchise, offering customers a collateral-backed credit solution, according to Rakesh Singh, executive director and CEO of Aditya Birla Capital.
Gold loans have witnessed robust structural growth in India, and Aditya Birla Capital's entry is a natural extension of its secured lending strategy. The company currently offers a range of secured and unsecured loans for individuals, small businesses, and corporates. Its assets under management grew by 27% year-on-year to Rs 1.6 lakh crore, with retail and SME segments accounting for about 68% of the total.
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