성심당 3년 연속 고향사랑 답례품 ‘1위’…대전시 감사패

The popular snack "Seoim-dong" bakery's bread has topped the list for three consecutive years as the favorite donation item in the "Hometown Love Donation" program in the city of Daejeon. The Daejeon City Council announced on the 20th that in the results of popular donation items compiled last year, Seoim-dong products overwhelmingly dominated.

In 2023, when the "Hometown Love Donation" program was implemented, the number of Seoim-dong fund products chosen as donations was 276 (an amount of 82,800,000 won), which accounted for more than 30% of the total. In 2024, Seoim-dong product vouchers reached 2,847 (8,600,000 won), maintaining the top position. When the second and fourth places, fund product and chocolate fund cake, are added, 3,732 (1,300,000 won) products accounted for more than 60% of the total, driving the overall popularity of the Daejeon "Hometown Love Donation."

Donors who choose Seoim-dong products as part of the "Hometown Love Donation" can receive tax deductions and up to 30% of the donation amount in local special products. Daejeon City's donation records have increased year after year, with Seoim-dong bread included. The donation amount of 1,484 (1,220,000 won) in 2023 increased to 2,877 (6,860,000 won) in 2024, a 12-fold increase in three years.

In 2024, Seoim-dong product vouchers from Daejeon City and Daejeon Jung-gu topped the list as the number one donation item nationwide in the "Hometown Love Donation" program. In this situation where Seoim-dong's power influences donation funds, Daejeon City expressed its gratitude to Seoim-dong. Daejeon Mayor Hae Ta-jeong invited Seoim-dong's Managing Director Im Yong-jin and executives to the City Hall to deliver a "Thank You for City Development" gift.

The mayor said, "Seoim-dong has been a representative hometown enterprise of Daejeon and has played a significant role in promoting the "Hometown Love Donation" and local community development." She added, "We express our gratitude for their past contributions and look forward to continuing to grow together with Daejeon."