2027: Group Takes Tinubu Re-election Campaign to Abuja Streets

The Hope Alive Initiative (HAI) has introduced an unconventional campaign approach in Abuja, deploying over 40 eye-catching human mascots to promote President Bola Ahmed Tinubu's re-election bid. These mascots were strategically placed in key areas such as roundabouts, markets, and motor parks to garner attention from motorists, commuters, and residents.

HAI aims to expand its message beyond traditional political gatherings and engage with the public directly in their daily lives. This marks the first phase of an extensive campaign that will incorporate digital, traditional media, and a city-wide SMS initiative, alongside a weekly Pidgin-language radio programme called Wetin Tinubu Don Do Sef.

The initiative highlights the administration's various reforms, including those in the petroleum sector, foreign exchange market, government revenue, infrastructure, and police reforms. While acknowledging short-term challenges, HAI believes these reforms will position Nigeria for long-term prosperity. The organisation urges voters to evaluate the Tinubu administration based on its policies, programs, and measurable outcomes rather than political sentiments.