$14.8 bn coaching market gets a ‘vidyapeeth’ boost
India's Prime Minister Narendra Modi announced a plan to provide free online coaching for competitive exams during the country's Independence Day speech. This move could potentially reshape India's education economy and shift its focus towards the digital realm, ultimately loosening the grip of traditional coaching hubs like Kota and Delhi.
The government aims to offer online coaching to 10 million young people and train 1 crore youth in AI, which could expand the test-preparation market from $14.8 billion in FY26 to $23–26 billion by FY30 at a 12-15% annual growth rate. While the impact may initially result in a dip in business for established coaching centers, it also opens opportunities for public-private partnerships and high-quality mentoring.
The expansion of smaller-city markets does not mean a move away from traditional hubs, as physical coaching centers still offer a structured learning environment and face-to-face interaction.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
