What 3 creatives built with unlimited access to Google Flow
We asked three creatives to design campaigns for local businesses in Google Flow, an AI creative studio. Here’s what they made.
Three creative industry leaders, Susan Credle, Jayanta Jenkins, and Tiffany Rolfe, were granted unlimited access to Google Flow, an artificial intelligence studio, by Google. They utilized this tool to construct impactful advertising campaigns for small-scale enterprises and non-profit organizations that are significant to them.
These initiatives exemplify the potential of AI to enable individuals to narrate compelling stories in innovative ways. The behind-the-scenes docuseries provides a glimpse into their process, and viewers are invited to explore their work. In May, Google unveiled The Small Brief project, a partnership with their agency, Johannes Leonardo, aimed at commemorating Small Business Week.
The trio of creative luminaries - Susan Credle, Jayanta Jenkins, and Tiffany Rolfe - were furnished with unrestricted access to Google Flow for the project. Their challenge was to devise ambitious and captivating campaigns that champion local businesses they hold dear. By synthesizing their exceptional instincts with Google's sophisticated tools, their objective was to emphasize the storytelling capabilities of AI and motivate other creatives and small businesses to investigate its potential.
Written by urgent.news from Google Blog's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
