Universal Signs Licensing Deal For The Beatles Merch, E-Commerce As Biopics Near
Ahead of four new biopics about The Beatles set for a 2028 release, UMG and Apple Corps have a new licensing agreement in place.
Universal Music Group and Apple Corps have reached an exclusive licensing agreement covering merchandise, licensing, and e-commerce for the Beatles. This comes as four upcoming biopics, set to release simultaneously in April 2028, prepare to tell the story of the band from the perspectives of John Lennon, Paul McCartney, George Harrison, and Ringo Starr.
Lucian Grainge, CEO of Universal Music Group, expressed gratitude for Apple Corps' trust in deepening their global partnership while maintaining the integrity of the Beatles' legacy. Grainge said, "The Beatles embody music’s power to change the world, and that influence makes them one of the most iconic and enduring cultural brands of all time."
Tom Greene, the new CEO of Apple Corps, welcomed the new global merchandising deal, stating, "There has never been a more exciting time to work on The Beatles as we look ahead to the 3 Savile Row fan experience in 2027, and our biopic movies in 2028." The biopics will feature Harris Dickinson, Paul Mescal, Joseph Quinn, and Barry Keoghan as the band members, with James Norton portraying the late Beatles manager Brian Epstein.
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