The Pokémon Company Cancels 30th Anniversary Card Orders Following 'Cyber Incident,' Warns of Customer Data Breach

The Pokémon Company has cancelled orders for its 30th Anniversary trading cards following a cyber incident that exposed customer information. The breach, which targeted European orders, has left personal details such as full names, mailing addresses, phone numbers, and email addresses vulnerable. The Pokémon Company intended to fulfill affected orders using logistics firm CEVA, a company that recently suffered a data theft incident.

Unaffected U.S. customers have reported purchasing Steam hardware without encountering similar breaches. The Pokémon Company has warned that any personal information obtained by unauthorized parties from CEVA may have been compromised. The incident adds to growing concerns over Pokémon card scarcity and scalping, with retailers like Target taking measures to deter thieves.

In Japan, some Pokémon releases are limited to residents only, and facial recognition technology is being used to restrict card purchases. The Pokémon Company's inability to meet demand, despite printing 10 billion cards last year, has led to high prices for rare cards.